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Search Engine Marketing

How Can I Optimize My Keywords and What is Keyword Research?

We’re honing in on keywords for this article because where content is king, keywords are golden. Keyword research drives a huge amount of search engine behavior, as it’s the bread and butter of how to observe what people are searching for and how. Certain search phrases and terms are going to attract different kinds of crowds, and by studying the keywords that people use, or which keywords generate user interest, you start to really get a feeling of how to connect with your customers in a way never before possible.

Keyword research is almost like having focus groups in a fancy room where you conduct experiments and see what the group prefers. But here’s the thing: using the Internet as your focus group means that your “lab” can be as large as you want! You can reach thousands of people and you can observe which way they are trending by using diagnostic tools, and in turn you can produce content that will attract the kind of visitors that are going to love your product or services. Your site can respond with up to the minute information that vibes with the current market situation, with information on products and services that correspond with real and actual needs, not predicted needs. [Read more…] about How Can I Optimize My Keywords and What is Keyword Research?

Analyzing Your Website

Our SEO company in Orange County is in a constant state of analyzing, measuring, collecting and studying the practice and progress of search engines to better serve our customers. By looking at a sites statistics created from our specialized tools, we can track clicks, links, ranking and more to create a customized action list on what direction to take the site for optimal success. We combine all essential ingredients elemental to SEO through our custom-built web analytics.

Here is just a little of what to expect when you work with search engine optimization company like Bulletproof Digital.

Recording Referrals – Tracking those who have directly navigated to the site by typing exact words into search fields, browsers that have the site bookmarked, links that are devoid of tracking codes are also noted.

Traffic Report – Campaign emails and links from emails or promotion and branding-related links and any queries that produced a slew of users coming from large and small search engines.

Finding the Way – By recording referrals and seeing the strong and weak areas of response to content, the bar graph can tell you if you need to reshape your campaigns, step up performance or continue full speed ahead with no changes.

[Read more…] about Analyzing Your Website

Internet Marking and Your Business

Any business owner needs to have an online presence. The best way to do this is with internet marketing. The best way to use internet marketing to your advantage is to work with professionals, like Bulletproof Digital, but even when you have professionals help you create internet marketing you want to know a little bit about what is going to work and what won’t.

Internet marketing is the process of promoting your services on the Internet. This means through your website, emails, and other means of marketing online. Different pieces of Internet marketing can be done through SEO, or search engine optimization, banner advertisements, mail blasts, and mobile advertising.

Since there are so many ways of using Internet marketing for your business, it is important to track what works and what doesn’t. If a marketing tactic doesn’t work, then stop using it and try something else. Approach Internet marketing like you would any other marketing tactic. Plan it out, be smart, and use what works. [Read more…] about Internet Marking and Your Business

How Can I Help Search Engines Find My Site?

Search engines do their best to find what is popular and relevant to a user’s search. This means that there is a bloodthirsty, knock-down, drag-out fight among websites to be at the top of a search engine’s list. The best rankings are the ones that gain the best visibility and traffic. This is why it is imperative that you implement the use of search engine optimization to attract those search engines and become king of the mountain.

The field of search engine optimization is vast, there are a myriad of ways to help your site be easier to see and pitfalls to avoid when trying to create a place that users want to visit. Here are some tips to give you the tip of the iceberg of how you can start improving your site now. The world of SEO is constantly evolving, however, so don’t take this as the only information you need for better ranking today and in the future.

It’s in your interest to create a site that flows well and looks good. Paying attention to user interface and navigation, as well as making sure that content is well defined, interesting and fun to visit actually translates to search engines. A search engine’s ranking algorithms can actually tell by the amount of time between clicks if a person’s attention was attracted or detracted from a site. Higher quality sites mean more clicks, referrals and links which equals popularity which means getting a higher ranking when search engines find your site. Search engines can measure things like timing, anchor text, links and sources, so don’t sacrifice form for function or vice versa, they are both equally important when it comes to being seen.

It’s also in your best interest to make your content shine. Using visuals, examples, ways of illustrating the information that keeps users interested, engaged and even willing to pass on information is critical in maintaining the attention of your audience. Content is key, so be creative. There’s so much information out there it’s like white noise. It’s up to you to create ways of attracting attention by satisfying the curiosity of those you seek, and then posting things that keep them curious!

Bulletproof Digital can help build your site for SEO or give your current site a diagnostic and show you what steps need to be taken to create a mean, lean content machine that attracts the customers you want, and keeps the customers you have.

Evergreen Content

You want to make sure that your website has great content.  Working with content masters, like OrangeCounty SEO is one way to make that happen, but even without their help you can have a website with content that is amazing.  There is more to great content than writing about the latest and greatest in your niche market.  Evergreen content is the gift the keeps on giving.

Evergreen content is information that will always be relevant to your market.  There are topics in your genre that will never fall out of favor and will always be something that is searched for.  Having plenty of evergreen content on your site is going to make it easy to have a constant stream of people coming to your site.

Think about the things in your market that never change.  There are bound to be a few things that pop into mind right off of the bat.  These are the topics that you want to write about and have content for on your website.  The reality is that eventually this information might fall out of the mainstream, but if it is going to be potentially relevant for more than a year, it is considered evergreen. [Read more…] about Evergreen Content

What Can Go Wrong with Search Engine Technology?

In previous topics, we’ve defined search engine bots as these tiny and awesome secretaries of artificial intelligence, complete with beehive hairdos and pointy-edged glasses. These tiny secretary robots scour the web following the massive flotsam and jetsam of collected content in huge vats of data. From their tireless and spookily exacting meticulousness, they file and store the information until it’s “called up” by a person who has just typed something like “woolen sock knitting guide” into a search field on a search engine somewhere in a house across the planet. In less than two shakes of a lamb’s tail, the information is provided to the user, and woolen sock knitting ensues.

Of course, there are many common mistakes that website owners make, that confuse the process.

Link structures on a site that aren’t made well can stop a search engine from being able to reach the full content of a site. Another glitch is programming that accidentally fools a search engine into thinking that indexing the content is superfluous.

It is not uncommon for the mini secretary robots to be given unclear or garbled directives, so that they are left wandering around the Internet aimless, not busily filing information like they should be doing.

[Read more…] about What Can Go Wrong with Search Engine Technology?

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