Search engines do their best to find what is popular and relevant to a user’s search. This means that there is a bloodthirsty, knock-down, drag-out fight among websites to be at the top of a search engine’s list. The best rankings are the ones that gain the best visibility and traffic. This is why it is imperative that you implement the use of search engine optimization to attract those search engines and become king of the mountain.
The field of search engine optimization is vast, there are a myriad of ways to help your site be easier to see and pitfalls to avoid when trying to create a place that users want to visit. Here are some tips to give you the tip of the iceberg of how you can start improving your site now. The world of SEO is constantly evolving, however, so don’t take this as the only information you need for better ranking today and in the future.
It’s in your interest to create a site that flows well and looks good. Paying attention to user interface and navigation, as well as making sure that content is well defined, interesting and fun to visit actually translates to search engines. A search engine’s ranking algorithms can actually tell by the amount of time between clicks if a person’s attention was attracted or detracted from a site. Higher quality sites mean more clicks, referrals and links which equals popularity which means getting a higher ranking when search engines find your site. Search engines can measure things like timing, anchor text, links and sources, so don’t sacrifice form for function or vice versa, they are both equally important when it comes to being seen.
It’s also in your best interest to make your content shine. Using visuals, examples, ways of illustrating the information that keeps users interested, engaged and even willing to pass on information is critical in maintaining the attention of your audience. Content is key, so be creative. There’s so much information out there it’s like white noise. It’s up to you to create ways of attracting attention by satisfying the curiosity of those you seek, and then posting things that keep them curious!
Bulletproof Digital can help build your site for SEO or give your current site a diagnostic and show you what steps need to be taken to create a mean, lean content machine that attracts the customers you want, and keeps the customers you have.