search engine marketing
Remember how once upon a time you might have a question, but you’d just have to wait and remember that question when you were near the shelf of encyclopedias, or a good friend whose brain seemed to resemble a set of encyclopedias? We are no longer in the past, search engines are now how people get their information. Want to know the name of that band or a recipe for apple brown betty? You can have that answer in 1.5 seconds, and it’s scarily wonderful.
With the development of such extremely effortless facts and figures at our fingertips at any given moment, anything other marketing besides search engine optimization for your business look like dinosaur bones floating in gloppy ancient tar. To survive in the modern marketplace, a web presence is a given, so you have one of those, great. But what happens when you ignore the tips and tricks that you could use to take you to greatness? You’re stuck with the same old chestnut methods from the last 100 years of advertising.
Putting Ads on Television – Digital Video Recorders (DVRs) have killed the commercial as we know it, and the average viewer, 90% of the time, is just going to fast-forward anything that gets in the way of their shows. [Read more…] about How Search Engine Optimization Trumps Other Forms of Outreach
Search engines do their best to find what is popular and relevant to a user’s search. This means that there is a bloodthirsty, knock-down, drag-out fight among websites to be at the top of a search engine’s list. The best rankings are the ones that gain the best visibility and traffic. This is why it is imperative that you implement the use of search engine optimization to attract those search engines and become king of the mountain.
The field of search engine optimization is vast, there are a myriad of ways to help your site be easier to see and pitfalls to avoid when trying to create a place that users want to visit. Here are some tips to give you the tip of the iceberg of how you can start improving your site now. The world of SEO is constantly evolving, however, so don’t take this as the only information you need for better ranking today and in the future.
It’s in your interest to create a site that flows well and looks good. Paying attention to user interface and navigation, as well as making sure that content is well defined, interesting and fun to visit actually translates to search engines. A search engine’s ranking algorithms can actually tell by the amount of time between clicks if a person’s attention was attracted or detracted from a site. Higher quality sites mean more clicks, referrals and links which equals popularity which means getting a higher ranking when search engines find your site. Search engines can measure things like timing, anchor text, links and sources, so don’t sacrifice form for function or vice versa, they are both equally important when it comes to being seen.
It’s also in your best interest to make your content shine. Using visuals, examples, ways of illustrating the information that keeps users interested, engaged and even willing to pass on information is critical in maintaining the attention of your audience. Content is key, so be creative. There’s so much information out there it’s like white noise. It’s up to you to create ways of attracting attention by satisfying the curiosity of those you seek, and then posting things that keep them curious!
Bulletproof Digital can help build your site for SEO or give your current site a diagnostic and show you what steps need to be taken to create a mean, lean content machine that attracts the customers you want, and keeps the customers you have.
It is hard to find advice that allows you to create searchable content that passes Google’s rigorous new standards. Some of what you hear is contradictory, and a great deal is seasoned with
“maybes” or “don’t knows.” The fact is that professional SEO managers are unsure exactly how the new trends in Google will affect the long-term outlook for SEO. Anyone who says they know for sure probably doesn’t.
Unfortunately, the unknowledgeable are particularly free with advice. This creates a lot of noise that bars the background from becoming clear. If you want real SEO advice, it is best to talk to people who do it for a living and deal every day with the realities created by advancing search engine systems.
Bulletproof Digital can help you improve your on page and off page ranking factors so that you get the most out of your search engine optimization budget. We are a professional Bulletproof Digital company who deals with real SEO issues on a daily basis. Talk to us about your SEO needs and we will do our best to help you maximize your website’s potential. [Read more…] about It All Comes Down To the Basics . . . Sort Of