If you have any type of online presence you have no doubt heard of SEO. SEO stands for search engine optimization, and it is the process of drawing people to your website. When a web surfer goes online and uses keywords that are connected to your business, you want to make sure that your website is in the top ten rankings of the search engines.
This is easier said than done, but it is also a free way to draw people to your site and get the traffic that you need to keep your business running.
The first, and most important step, is to determine which keywords people would use when searching for your business. If you were the average consumer, what words would you type into a search engine in order to find your business? For example, if you own a small local bookstore, a web surfer would most like type in bookstore and the name of your town. You want to make sure that you use the name of your town and the word bookstore on your website.
Keywords go beyond just one or two words. There might also be phrases that people type in. If you run a car rental shop in Houston you might want to consider the keyword phrase; cheap car rental in Houston. The best way to determine keywords is to take a step back and think about what someone looking for you, without knowing you are out there, would type in to find you.
Once you have the keywords that you think will work, sprinkle them throughout your site, but don’t over use them. The keywords should be used naturally and add to the content on your site. They should be grammatically correct and flow with the rest of the information on your website. The general rule of thumb is to have your keywords represented at least one percent throughout the website.
You can also keep track of which keywords are actually working to bring people to your website. With simple tracking programs you can see what is working and what isn’t and take the keywords off of your site that aren’t actually bringing traffic to your website.
Don’t try and use keywords to trick the search engines. This can actually work against you. When search engines figure out that you are doing this, often called black hat tactics, they can remove you completely from their listing. In order to avoid SEO keyword mistakes work with a trusted SEO Company in Orange County like, Bulletproof Digital.