You want to make sure that your website has great content. Working with content masters, like OrangeCounty SEO is one way to make that happen, but even without their help you can have a website with content that is amazing. There is more to great content than writing about the latest and greatest in your niche market. Evergreen content is the gift the keeps on giving.
Evergreen content is information that will always be relevant to your market. There are topics in your genre that will never fall out of favor and will always be something that is searched for. Having plenty of evergreen content on your site is going to make it easy to have a constant stream of people coming to your site.
Think about the things in your market that never change. There are bound to be a few things that pop into mind right off of the bat. These are the topics that you want to write about and have content for on your website. The reality is that eventually this information might fall out of the mainstream, but if it is going to be potentially relevant for more than a year, it is considered evergreen. [Read more…] about Evergreen Content