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Social media has emerged as one of the single greatest ways to reach a wide and varied audience with almost any message. Groups and organizations, individuals and businesses are all using social media to help market themselves to targeted audiences at very little or no cost beyond the time necessary to create interesting posts, tweets or graphics.
Many good content marketers recognize the need to use social media as part of an advertising strategy but forget that there are optimal times to post to these services. Certain times of day have been shown to have the greatest impact on user engagement in social media marketing:
• Facebook: 1:00 p.m. to 4:00 p.m. Prime time is noted to be in the middle of the week, as well.
• Twitter: 1:00 p.m. to 3:00 p.m.
• LinkedIn: 7:00 a.m. to 9:00 a.m. and 5:00 p.m. to 6:00 p.m.
• Google+: 9:00 a.m. to 11:00 a.m.
• Pinterest: 2:00 p.m. to 4:00 p.m. and 8:00 p.m. to 1:00 a.m.
To ensure that you are reaching your customer base, consider these optimal times for posting content on each of these forms of social media. Observing these rules will give you better results from your social media campaigns.
There are other rules regarding social media that will also help you have a great experience using this type of advertising. Remember that social media is geared toward particular audiences. These audiences are, for the most part, very focused and have certain relatively predictable qualities, as these premium times show. For example, most Facebook users who “like” pages about items for the home also have Pinterest boards, while those who tweet about their favorite restaurants are prime candidates for advertising related to fine dining.
Naturally, every individual on Facebook or other social media does not have completely predictable interests. However, by studying your target market, you can utilize social media in ways that will help you reach a large number of potential customers in a short time.
Studying your social media audience is also important in another respect. Understanding your audience can help you design the right kind of advertising as well as placing it in the right platform at the right time. If you are targeting a younger crowd, there are certain ways to word your posts or tweets that will capture their interests; older patrons tend to prefer different methods. If you wish, you can mix up your advertising strategy to reach both groups. One of the great things about social media is its flexibility; another is its ease of use. It is very simple to tailor your social media postings to fit almost any audience, and the ability to post several times in a single day means you can always take advantage of these platforms to spread your message.