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Retweets Can Happen With the Right Approach

Having their content retweeted is a rush for most people.  It speaks to our human need to be recognized and have our words or images shared.  However, many people have begun to realize that Twitter can be a powerful tool for marketing, so they try to manage tweets and retweets with a goal in mind.

Bulletproof Digital can help you manage all your social media marketing and other forms of internet marketing with viable and useful guidance that will have your content bringing in customers from all over the internet.

You can get retweeted more often by following some simple tips, listed here. [Read more…] about Retweets Can Happen With the Right Approach

Email Drives Sales, Not Social Media

With all the emphasis on social media marketing (SMM) and its place in the marketing world, there are those who will probably clutch their heads and howl if they are told that social media is not the driving force behind sales.  However, a new study from Forrester called “The Purchase Path of Online Buyers in 2012” says just that.  Instead of social media, the report found that the most effective tools driving sales are email marketing and search marketing.  Imagine the chaos that will ensue when this news hits the social media gurus!

This Can’t Be True, Can It?

There has been so much hype about social media that many people just will not believe this statement without hard numbers.  Forrester has thoughtfully put those together.

For repeat customers who bought with one touchpoint event, 13 percent were brought in by email marketing.  Another 20 percent were lured by direct website visits.  Even for two or more touchpoint visitors, 17 percent cited email as the originating factor of their visit.  For new customers, paid search mattered most in terms of initial draw.

You will notice that social media did not rank in the top of these numbers.  In fact, social media are not meaningful sales drivers according to the Forrester study. [Read more…] about Email Drives Sales, Not Social Media

How to Rank on YouTube

You want to be involved in all aspects of social media, and this includes YouTube.  Every month, YouTube received over 800 million individual visits, and shows off over 3 billion hours of video.  How can you use this powerhouse to further your video marketing strategy?  Here are some useful tips to get noticed on YouTube.

Bulletproof Digital can help you with YouTube and hundreds of other website tools.  Our social media marketing and management will help you get the very best out of all the media available to promote your website. [Read more…] about How to Rank on YouTube

Grow Your Twitter Account with Followerwonk

Social media is a must-have tool for SEOs.  SEOmoz PRO members can now take advantage of a new free program to manage social accounts outreach and add value to your growing presence in the SM world.  The name of this amazing program?  Followerwonk!

Followerwonk allows you to search for specific users, make comparisons in user lists, find stats on your users, and track for wins and losses.

If you are concerned about your social media presence, Bulletproof Digital can help you with social media marketing and management.  Our experts can help you ensure that your SM presence is the best it can be through the use of tools like Followerwonk. [Read more…] about Grow Your Twitter Account with Followerwonk

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