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TOFU Marketing Campaigns

With updates like Panda and Penguin, search engine algorithms are entering a new era.  Link building is still important, but the shift in focus to high-quality content has many webmasters scratching their heads.  What used to seem so simple is now a complex arrangement of marketing strategies and few people seem to have simple answers as to how marketers should respond.

Using internal links in your blog posts and web sites is still good marketing strategy, but Google is coming down hard on what it sees as junk–in both links and website content.  Some of the practices that have existed for a decade are now off-limits, such as reclaiming content from archaic sites and using existing links to pull traffic to your page.  In order to be considered relevant and high-quality by Google, web sites must contain fresh, timely, and original content.

Content marketing is about more than just posting links. It is about sharing valuable content with potential clients, customers, and followers.  If you are investing in professional content marketing, your Bulletproof Digital company should be focusing on goal-driven campaigns that incorporate links as only one part of your strategy. [Read more…] about TOFU Marketing Campaigns

Email Drives Sales, Not Social Media

With all the emphasis on social media marketing (SMM) and its place in the marketing world, there are those who will probably clutch their heads and howl if they are told that social media is not the driving force behind sales.  However, a new study from Forrester called “The Purchase Path of Online Buyers in 2012” says just that.  Instead of social media, the report found that the most effective tools driving sales are email marketing and search marketing.  Imagine the chaos that will ensue when this news hits the social media gurus!

This Can’t Be True, Can It?

There has been so much hype about social media that many people just will not believe this statement without hard numbers.  Forrester has thoughtfully put those together.

For repeat customers who bought with one touchpoint event, 13 percent were brought in by email marketing.  Another 20 percent were lured by direct website visits.  Even for two or more touchpoint visitors, 17 percent cited email as the originating factor of their visit.  For new customers, paid search mattered most in terms of initial draw.

You will notice that social media did not rank in the top of these numbers.  In fact, social media are not meaningful sales drivers according to the Forrester study. [Read more…] about Email Drives Sales, Not Social Media

Government Data is Useful in Marketing

Government organizations are under a different set of pressures than the private sector.  The movement toward transparency has caused many agencies to release vast amounts of data that was previous difficult to find.  Currently, 16 nations are involved in open data initiatives, and numerous private organizations are also publishing data sets.  This data is free and open to anyone who wants to use it.  The United States and the United Kingdom both encourage users to create user apps with their data: information can be found at http://data.gov.uk or http://www.data.gov on the awarding of authoritative links—a real coup for anyone who wants to build credibility with a website.

Bulletproof Digital can help you build a better website by using data obtained from government and private organizations to bolster your content.  Our copywriting and content development departments will help you use data correctly and earn respect and trust from your users. [Read more…] about Government Data is Useful in Marketing

Adding Authorship Tagging and Images Requires Proper Markup

Google has long supported the ability for authors to add authorship tagging to web pages to aid in author recognition and add interest to your search results.  Unfortunately, website managers do not always use this feature to its full ability. Only one out of five results have an authorship image.  How can you ensure that you are part of this twenty percent?

David Harry has published his findings on the significance of markup in author recognition.  He found that even though some of the pages were not using proper markup techniques, they were still being shown with authorship images.  How can this happen? [Read more…] about Adding Authorship Tagging and Images Requires Proper Markup

Why You Need Local SEO

Unless you sell products only online, you need to have all of your Internet marketing focused on your local area.  This is going to help more clients find you and make all of your marketing efforts totally worth it.  It really doesn’t matter what type of business you run.  People use the Internet to search for everything; it has totally taken the place of the phone book for the majority of consumers.  If your information isn’t listed, or doesn’t pop up easily, then you are missing the majority of your target demographic.

Think about it for a minute.  When you are looking for a service in your local area, what is it that you type into your search engine of choice?  If you want an auto repair shop, you are likely to type in ‘auto repair shop’ and the name of your town or neighborhood.  This is going to bring you all of the options for auto repair shops in your local area.
Part of the process of making this work is in using the right keywords for your website.  The name of your shop might be Ken Repairs, but that doesn’t say anything about what you do.  And someone looking for auto repair isn’t going to know to look for Ken Repairs.  You want to make sure that the keywords on your website match what people are going to be searching for.

Confused?  It is a complicated process and it isn’t something that everyone is going to be able to figure out.  In fact, the best web designers and web design companies work hard to stay on top of SEO changes and how to keep your website at the top of search engine results.  Working with trained and skilled professionals, like the people at Orange County SEO, is going to ensure that your website is created to make local SEO work for you.

When local SEO is done right, you will be able to see the increase in your business almost immediately. There are tons of variables and localization elements you need to have in place. The bottom line is that marketing online is going to bring you more business, but only if you do it correctly.  Having a website that meets all of your business needs take time, work, and effort.

You need to spend your time focusing on running your business, not building a website and worrying about local SEO marketing.  When you want to take advantage of all the Internet can offer your business, it can make a big difference to work with a respected company like Bulletproof Digital.

The SEO Break Down

Yes, it is true that in order to have a website that will work for you, you have to utilize smart SEO, excellent web design, local search marketing, link building, and social media marketing.  In fact, there is so much that you need to do in order to have a successful website that it can start to feel overwhelming for the average do-it-yourselfer.

The reality is that a website doesn’t have to be DIY.  Yes, website design has grown by leaps and bounds, making it easier than ever to create the site you want, but there are still so many things you need to know and take into consideration.  The good news is that there are smart and professional web designers out there to help you, and the prices are only getting more reasonable.  Working with skilled and trained professionals, like those at Bulletproof Digital, can help you create the perfect website that will help you to grow your business.

Saying that a website doesn’t have to be DIY really isn’t saying enough.  If you want to have a professional web site, that uses the right keywords, that offers excellent SEO, and helps expand your business, you need professional web design help.  That is all there is to it.

SEO is serious business and it is complicated.  There are a lot of small factors that need to be taken into consideration when building a website.  When it comes to getting the higher SEO rankings there is much to consider, Google alone has over 200 factors that play into how they rank your website.  Here is a listing of just some of the pieces that your website needs to hold in order to get high rankings:

  • Quality Content
  • HTML Coding
  • Site Layout
  • Social Media Marketing
  • Personal Connection
  • Easy to Navigate
  • Links
  • Keywords
  • Domain Authority
  • and much more..

The above is a listing of the things that you want to have on your site, but there are also many violations and blocks that can hinder your site, push you down in the search engine rankings, and even get you banned from the search engine completely.  Things to watch out for are issues like:

  • Keyword Stuffing
  • Only Paid Links
  • Spam
  • Cloaking

This might seem confusing, or like too much information, but the good news is that you don’t have to worry about all of these pieces when you work with professionals like you will find at Bulletproof Digital. Marketing your business online has never been more important than it is right now and you don’t have to do it alone.

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