With updates like Panda and Penguin, search engine algorithms are entering a new era. Link building is still important, but the shift in focus to high-quality content has many webmasters scratching their heads. What used to seem so simple is now a complex arrangement of marketing strategies and few people seem to have simple answers as to how marketers should respond.
Using internal links in your blog posts and web sites is still good marketing strategy, but Google is coming down hard on what it sees as junk–in both links and website content. Some of the practices that have existed for a decade are now off-limits, such as reclaiming content from archaic sites and using existing links to pull traffic to your page. In order to be considered relevant and high-quality by Google, web sites must contain fresh, timely, and original content.
Content marketing is about more than just posting links. It is about sharing valuable content with potential clients, customers, and followers. If you are investing in professional content marketing, your Bulletproof Digital company should be focusing on goal-driven campaigns that incorporate links as only one part of your strategy. [Read more…] about TOFU Marketing Campaigns