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Orange County

Mobile Website Advertising Inforgraphic

mobile-advertising-infographic

To add the above image to your website, please copy and paste the code below.

<a href=”/wp-content/uploads/2012/12/mobile-advertising-infographic.png”><img src=”/wp-content/uploads/2012/12/mobile-advertising-infographic.png” alt=”Mobile Advertising Inforgraphic” width=”450″  border=”0″ /></a><br />Mobile Advertising Inforgraphic:<a href=”/wp-content/uploads/2012/12/mobile-advertising-infographic.png”>Mobile Advertising Inforgraphic</a>

Mobile advertising is one of the fastest-growing dynamics in the world, and it is vitally important that your business take advantage of this opportunity.  Search engines, local searches and smart phones intersect to provide instant information to those who are looking for your business.  You will find that utilizing the power of mobile advertising will grow your business quickly and capture customers who are literally at your doorstep.

Mobile devices require a different type of web design for sites than computers.  It is important that businesses with websites that work well on PCs or laptops understand that they will need a different version of their site for mobile devices.

This infographic offers great reasons to focus on mobile advertising.  Consider the following:

• Smartphone use increased by 13 percent in one year, from 31 to 44 percent of the population.  In fact, it is becoming difficult to find mobile phones without smart phone capabilities.  Most people agree that everyone will be using smart phone technology sooner or later.  In the next year or so, at this rate of growth, more people will be using smart phones than other types of cellular phones.  Many companies are moving to cheaper data plans and sharing data as well.  All of this equates to one thing:  you should be paying attention to mobile advertising.
• 62 percent of smartphone users search every day.  As people become aware of the power of smart phones, they are utilizing these capabilities on a more regular basis.  People who were not even using smart phones a year ago are now becoming experts at using their apps and other features to locate goods and services they want.  As this trend continues, users will expect mobile-friendly websites and will tend to avoid those that are difficult to use on small, handheld devices.
• 61 percent look at only the first page of results.  As time becomes our most precious commodity, most people will not spend hours searching for results.  In fact, there is an unstated attitude that if results do not appear on the first page of a search engine, they are probably not worth a look.
• 96 percent of shoppers have researched a product with a smartphone.  Even if they do not own a smart phone themselves, most people are aware of their capabilities and have at least tested one out.
• 37 and 32 percent of those researchers, respectively, bought online or in-store, for a total of 69 percent conversion.  People who spend time searching are actively looking to purchase.  This is an incredibly rich market for those who want to reach these customers.
• 35 percent have purchased with smartphone and 31 percent expect to do so in the future.  As smart phone use becomes more common, more transactions will be done with these devices.

Smart phone marketing strategies are available and you can take advantage of them if you choose.  While you may not understand all the details of smart phone marketing, Bulletproof Digital can help you.  If you are in need of internet marketing for your business, please call Bulletproof Digital by dialing (714) 770-8155.

Filed Under: Blog, Infographic, Website Design & Development Tagged With: advertising, conversion, design, development, mobile, optimization, Orange County, seo, smartphones, webite

The Building Blocks of Link Building

link-building-value-infographic [Read more…] about The Building Blocks of Link Building

Filed Under: Blog, Infographic, SEO Link Building Tagged With: backlinks, infographic, link building, Orange County, orangic search, seo, strategies

Interactive Formats & Responsive Design Infographic

Since at least three-fourths of the population consists of what is known as “visual learners,” it is important to consider the visual aspects of data presentation when creating a website. In simple terms, most people respond to a graphic far more readily that the written word. Reading long paragraphs is boring; looking at an exciting colorful infographic is much more fun.

Responsive Web Design Interactive Infographics

Responsive Web Design Interactive Infographic

This infographic deals with what is called “responsive design.”  In order to understand responsive design, it is necessary to go back to school—no, don’t worry, we won’t be there long!

Educators discovered many years ago that not every child learns in the same way.  They began to study how each individual learned, and they found that there were a number of different “learning styles.”  With this knowledge, teachers began to make lessons that covered the same material but delivered it in different ways.  This process is known as “differentiation” in educational settings and is used today to reach students of all learning types.

The same general idea can be applied to responsive design in website building.  It is important that website builders understand and respond to user needs.  In other words, website builders must go through the same process teachers went through years ago; recognize and change their practices based on the various needs of users.

Fortunately, designing responsible websites with interactive formats is not as difficult as keeping a roomful of third-graders quiet!  It simply requires analysis of what works for users and changes to incorporate those techniques.

A good example of this can be found with interactive forms.  Many websites feature forms for users to fill out so that the owner can capture visitor information for future contacts, mailing lists and other purposes.  However, many website owners or designers never consider how visitors respond to these forms and how many of them simply “click out” before filling out the form.

Think about your own experience.  How invested do you have to be before you are willing to spend your time filling out a website form?  For most people, the answer is that you have to be ready to buy.  Introducing a long form before that point in the sales funnel can drive away a lot of business from a website, and if the designer or owner does not study these results, he or she will never know how close the customer was to buying before turning to an easier-to-use website.

This situation is what is meant by a responsive design scenario.  A website owner or designer looking at the reality of visitor experience to the site could easily decide to move the form-filling process to a later point in the sales funnel and to replace it with an engaging, interactive module that builds a desire in the customer to purchase.  In this way, he or she is much more likely to fill out the form at the end and to ultimately make a purchase.

Bulletproof Digital can help you analyze your website and take advantage of interactive and responsive design.  Call us today for more information.

Filed Under: Blog, Infographic, Website Design & Development Tagged With: design, formats, infographics, interactive, Orange County, responsive, seo, web

SEO Strategy Trends

Occupy SEO!  This infographic discusses some of the trends in SEO strategy. [Read more…] about SEO Strategy Trends

Filed Under: Blog, Infographic, Search Engine Optimization, SEO Link Building Tagged With: facebook, google, Orange County, seo, social media, strategy, trends, twitter

Why You Need Local SEO

Unless you sell products only online, you need to have all of your Internet marketing focused on your local area.  This is going to help more clients find you and make all of your marketing efforts totally worth it.  It really doesn’t matter what type of business you run.  People use the Internet to search for everything; it has totally taken the place of the phone book for the majority of consumers.  If your information isn’t listed, or doesn’t pop up easily, then you are missing the majority of your target demographic.

Think about it for a minute.  When you are looking for a service in your local area, what is it that you type into your search engine of choice?  If you want an auto repair shop, you are likely to type in ‘auto repair shop’ and the name of your town or neighborhood.  This is going to bring you all of the options for auto repair shops in your local area.
Part of the process of making this work is in using the right keywords for your website.  The name of your shop might be Ken Repairs, but that doesn’t say anything about what you do.  And someone looking for auto repair isn’t going to know to look for Ken Repairs.  You want to make sure that the keywords on your website match what people are going to be searching for.

Confused?  It is a complicated process and it isn’t something that everyone is going to be able to figure out.  In fact, the best web designers and web design companies work hard to stay on top of SEO changes and how to keep your website at the top of search engine results.  Working with trained and skilled professionals, like the people at Orange County SEO, is going to ensure that your website is created to make local SEO work for you.

When local SEO is done right, you will be able to see the increase in your business almost immediately. There are tons of variables and localization elements you need to have in place. The bottom line is that marketing online is going to bring you more business, but only if you do it correctly.  Having a website that meets all of your business needs take time, work, and effort.

You need to spend your time focusing on running your business, not building a website and worrying about local SEO marketing.  When you want to take advantage of all the Internet can offer your business, it can make a big difference to work with a respected company like Bulletproof Digital.

Filed Under: Blog, Local Internet Marketing Tagged With: local, Orange County, seo

Web Design From The Ground Up

Think about one of your favorite websites. What is it that you like about that site? Is it easy to use?  It is set up in a visually pleasing way? Is it interactive and interesting? How did you find this site?

When you see an attractive and successful website, there is likely a professional web designer behind the work.  You see, creating a successful website isn’t a simple process. It actually takes a lot of work and you’ve got to understand some Internet marketing principles that not everyone is aware of.

There are many web site services out there helping more and more average Internet users figure out how to create beautiful sites, but what these web site services lack is the ability to teach the more in-depth skills that are needed to make these sites truly successful. Web designers are in the business of creating successful websites, and they train and work hard to develop these skills.

Some of the important pieces that go into successful creation of a website are things like SEO, social media marketing, link building, and web design that incorporates intuitive use standards.  But what you might not realize is that there are right ways and wrong ways to do all of these things.

Web content is an important part of your website.  Content is the text, the actual words that people read when they visit your site.  These words need to be well written and concise.  If you have too much information on each page, people just won’t read it.  You might be thinking that pages of writing will help you with SEO because of keywords, but this isn’t the way to use keywords successfully.

The content on your site should also have pictures and interesting, topic-related images for viewers to look at.  Often, people will be drawn to your site by an image that they come across.  This is another area where you need to be careful.  You don’t want a site overflowing with images.  They should be relevant and topical.

You also need to look at how easy the navigation of your website will be for users.  Is it clear how to get more information?  How do the site pages flow together?  Is it intuitive or confusing?  If you didn’t know anything about your business or services would the website still make sense?  These might seem like obvious questions, but you might be surprised how many home grown websites don’t pay attention to these simple steps.  There is more to website development than just SEO, online marketing, and social media, and Bulletproof Digital is prepared to help.

Filed Under: Blog, Website Design & Development Tagged With: Orange County, web design

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