Earlier this week, Matt Cutts talked about devaluing infographics. This is not surprising given Google’s stance on content and link issues. However, the statement set the world abuzz with speculation. We all know that spam analysis is not an exact science, so many are hoping Google will be unable to carry out its threat.
This is probably a vain hope. If your infographics are used to link to wonky sites, be prepared for Google to devalue you. However, this does not mean that you should toss infographics away altogether. You can still use them if you are careful to ensure that they are being used for the right purposes. [Read more…] about Your Infographics Can Still Count
Smart web marketers and SEO experts work hard to build a solid link building strategy. Without great link building, achieving higher rankings in major search engines is going to be tough. The problem is that there are plenty of ways to do link building wrong. This can cause your website to be flagged by major search engines and dropped out of their search results.
Where most people go wrong, is focusing too much on acquiring a high number of links. This might work in theory, but it rarely works in practice. Getting too many low quality links is actually what caused many sites to lose traffic after the last major Google update. This update is a reminder that it’s better acquiring high-quality, relevant links.
A popular link building strategy you may of about is link bait. Link bait is the process is creating quality content specifically to try and make that content go viral. It isn’t easy to make content that goes viral. More often than not, viral content happens randomly. There isn’t really a tried and true method for the process because it really comes down to knowing your target audience and what they want to share on the web.
But what is worse than creating something with link baiting in mind and having it not go anywhere is if you turn people away from your website because they feel you tried to trick them. If you have a regular blog connected to your website and try to link bait, your actual readers might get fed up with the schemes and stop being a regular reader. Always remember that you should always put users before search engines.
Instead of trying to trick people into going to your site or crossing your fingers and hoping your content goes viral, try to approach your website link process from a more professional standpoint. This all starts with a solid link building strategy. This might sound like a daunting task, but if you work with a reputable web design company who can help you with your online marketing and link building, it can simply be a matter of doing some research and getting the work done.
We help our clients create exactly what they need to be well represented on the Internet. You don’t have to try and figure out link building, SEO, internet marketing, and even local maps SEO; when you hire professionals to help you with your website development, you can trust that your needs will be fully taken care of, and it will be done without having to take up your valuable time.