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Link Valuation is Important for SEO Strategies

“Link building” is a term we are all familiar with but which does not really describe the activity it names.  Link building is far more than just creating a bunch of links to something that will drive up your search engine ratings.  It also involves the thought processes that lead to valid and valuable links to relevant content and the work involved to bring those links in as part of a strategic plan that incorporates many aspects of website building.

Assigning value to links is difficult because the value of the individual link depends on what you are looking for.  If you are trying a fathead approach or a long-tail approach, the value of your links will be considered differently.  This is just one example of various ways to value links; however, many webmasters continue to use only one metric as part of their link valuation process, and that is quantity.  In many cases, quality is sacrificed over quantity.  Even if the webmaster is advanced enough to see that he or she needs quality links, the quality of these links is usually considered in isolation rather than as part of a system.

Bulletproof Digital can help you build valuable links to enhance your website through our professional SEO link building services.  Talk to us today about how we can help your website grow through optimal linking strategies. [Read more…] about Link Valuation is Important for SEO Strategies

How To Get Noticed On Twitter

Twitter is one of the best ways to get your news out quickly but it is also one of the most challenging forms of social media for webmasters to use.  It is a fast-paced world and individuals, brands, and others with Twitter accounts must have ways to use these accounts effectively.

Bulletproof Digital can help you manage your social media marketing with professional guidance and assistance in all your website needs.

SEOMoz lists ten tips for using Twitter more pro-actively and easily.  Here are some ways you can expand your Twitter usage and link in more customers and interest in your business. [Read more…] about How To Get Noticed On Twitter

Cheap Perfume Does Not Translate Into Lasting Sales

In a recent article by Todd Mintz, he compared what some bloggers are doing to the cheap perfume his wife used to discourage the cat from clawing the carpet.  When he jokingly asked her why she didn’t use the perfume herself, her reply was that the strong scent just didn’t last.  This has application to the world of SEO marketing, as well.

Mintz goes on to use the analogy to compare today’s “anonymous bloggers” with the true thing.  Popular blog sites are quick to publish the outré, the different–but these posts may last no longer than the fickle whims of change take to blow them away, dissipating that pungent dime-store scent.

To Mintz, blogging is a responsibility.  What you say online has an impact with your colleagues, friends, and family.  Impulsive or outrageous posts have a way of coming back to bite the blogger long after he or she has vented the spleen, and may impact the outlook of people towards a site, product, or company. [Read more…] about Cheap Perfume Does Not Translate Into Lasting Sales

It All Comes Down To the Basics . . . Sort Of

It is hard to find advice that allows you to create searchable content that passes Google’s rigorous new standards.  Some of what you hear is contradictory, and a great deal is seasoned with
“maybes” or “don’t knows.”  The fact is that professional SEO managers are unsure exactly how the new trends in Google will affect the long-term outlook for SEO.  Anyone who says they know for sure probably doesn’t.

Unfortunately, the unknowledgeable are particularly free with advice.  This creates a lot of noise that bars the background from becoming clear.  If you want real SEO advice, it is best to talk to people who do it for a living and deal every day with the realities created by advancing search engine systems.

Bulletproof Digital can help you improve your on page and off page ranking factors so that you get the most out of your search engine optimization budget.  We are a professional Bulletproof Digital company who deals with real SEO issues on a daily basis.  Talk to us about your SEO needs and we will do our best to help you maximize your website’s potential. [Read more…] about It All Comes Down To the Basics . . . Sort Of

How to Rank on YouTube

You want to be involved in all aspects of social media, and this includes YouTube.  Every month, YouTube received over 800 million individual visits, and shows off over 3 billion hours of video.  How can you use this powerhouse to further your video marketing strategy?  Here are some useful tips to get noticed on YouTube.

Bulletproof Digital can help you with YouTube and hundreds of other website tools.  Our social media marketing and management will help you get the very best out of all the media available to promote your website. [Read more…] about How to Rank on YouTube

Can You Outsmart Google’s Algorithms?

The argument continues to rage over whether an SEO strategy exists that can outwit Google’s algorithms. SEO companies in Orange County are taking a close look at Google’s Penguin update and other updates that have occurred in the past year, trying to answer this perennial question.

Bruce Clay recently gave some insight into Google’s policies, and what he said boils down to one essential:  White Hat SEO is the only way to avoid being tagged as a spammer by Google. [Read more…] about Can You Outsmart Google’s Algorithms?

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