“Link building” is a term we are all familiar with but which does not really describe the activity it names. Link building is far more than just creating a bunch of links to something that will drive up your search engine ratings. It also involves the thought processes that lead to valid and valuable links to relevant content and the work involved to bring those links in as part of a strategic plan that incorporates many aspects of website building.
Assigning value to links is difficult because the value of the individual link depends on what you are looking for. If you are trying a fathead approach or a long-tail approach, the value of your links will be considered differently. This is just one example of various ways to value links; however, many webmasters continue to use only one metric as part of their link valuation process, and that is quantity. In many cases, quality is sacrificed over quantity. Even if the webmaster is advanced enough to see that he or she needs quality links, the quality of these links is usually considered in isolation rather than as part of a system.
Bulletproof Digital can help you build valuable links to enhance your website through our professional SEO link building services. Talk to us today about how we can help your website grow through optimal linking strategies. [Read more…] about Link Valuation is Important for SEO Strategies