If you think that linking to pages that link to you is purely a spam concept, think again. Second tier link building is a valid and useful concept if it is used correctly and you avoid the pitfalls that led so many websites to be punished for their “link wheel” approach when Google finally caught on to their tricks and decided to do something about link valuation.
In your Google Analytics, you should have a list of referrers that point back to your site. Some are more valuable than others. In fact, you could probably name a few that drive a great deal of business to your site. We can call them “contributors” to distinguish them from websites that refer business to you only occasionally.
Your contributors have every right to send you business, and you have every right to capitalize on it. How can you do this so that you do not trip alarms with the search engines that you are engaging in spam behavior? [Read more…] about Second Tier Link Building