If you have ever had a client disappear from your radar after engaging on your site, you know that you can spend countless hours trying to figure out why it happened. Instead of gnawing on your proverbial nails, however, there is something pro-active you can do to stay engaged or reattract those customers: Google remarketing.
Google introduced remarketing in 2010, and it has quickly become a powerful way to drive conversion rates and positive return on investment. However, it was not always the easiest strategy to use. Recent changes have made Google remarketing a viable and easy tool to use when you want to recapture some of your former business. Customers who have already visited your site are not “lost”; rather, they are “misplaced” and can be brought back with the right techniques, including email marketing strategies.
Bulletproof Digital can help you set up a remarketing strategy with our team of knowledgable Google Adword (PPC) experts. [Read more…] about Google Remarketing Can Get Your Customers Back