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Social Media Marketing (SMM)

Blogging Your Way To Fortune – Successful Tips For Business Owners

Blogging has never been easy, but with the surge in popularity of blogs, it has become a competitive game.  According to Pingdom, at the end of 2011 there were 70 million WordPress blogs, 39 million Tumblr blogs, and 555 million total websites.

Even assuming that half of these blogs are microsites or network-specific, that means that eight percent of the United States population is now blogging.  This number is only going to increase. [Read more…] about Blogging Your Way To Fortune – Successful Tips For Business Owners

Google Becoming Competitive in Social Media

The social media playground is being run by the big kids now.

With SM playing an ever-larger role in consumer sight, companies are scurrying to install innovation to draw new users.  Recent numbers tell the story:  Tumblr, Instagram, and Pinterest, all one-time “small fry,” now draw 55 million, 50 million, and 12 million users, respectively.  Pinterest now beats Twitter, Bing, Google non-organic traffic, and Bing in sheer volume. If SMM marketers aren’t members of these communities already, these numbers are sure to attract the top social media marketing companies who are out of touch.

This means that some of the seasoned veterans are losing ground.  Facebook once averaged 9.25 external referrals a day, but since the advent of Google+, this number is down to 4.52—a 51 percent drop in volume.  Critics of the new Facebook page format argue that this is not just because of Google’s release but customer dissatisfaction with the unwanted “timeline” Facebook foisted on members. [Read more…] about Google Becoming Competitive in Social Media

Getting More Comments on Your Posts

We all know we need high-quality content and a “call to action” to inspire readers.  What if you still do not get the number of responses to your blog or articles that you would like?  User comments are a great way to add content to your pages and may help you with your freshness score.  Obviously, getting more comments is important.

SEOmoz shares some ideas that may help you get more comments on your pages, raise your ranking, and refresh your posts.

Bulletproof Digital can also help you with website design and development on all levels by giving you the tools you need to maximize the potential of your web presence. [Read more…] about Getting More Comments on Your Posts

Facebook Marketing Not All That Different

Facebook made waves when it launched search advertising for the first time this week.  Facebook had been promising a unique departure from the search advertising mainstream, and it seems they delivered on that promise.  Despite the anticipation, many were disappointed to find that the new advertising scheme is not all that much different from other forms of Facebook paid advertising, despite the fact that Facebook has updated the appearance of results and allows them to appear in the search bar.

AdWords has long been the standard for advertising, but Facebook promised to roll out easy-to-use ads that would dramatically increase market share for social media targets.  Unfortunately, this turned out to be only half-right; Facebook users will certainly get to see sponsored ads, but the ultimate differences in AdWords and Facebook may tilt the scales in favor of Google.

Bulletproof Digital can help you decide on the best way to spend your advertising dollars with our social media marketing services.  Talk to us today about which forms of advertising would be best for your business. [Read more…] about Facebook Marketing Not All That Different

Social Media Marketing For Your Business

Social media marketing is a great way to build your business, get your website noticed, and increase your SEO effectiveness.  There are smart ways to use social media marketing, but most people don’t understand how to do it right.  Social media marketing can be like a full time job for your business, which is why it is so important to understand how to do it correctly.

One of the smartest decisions a business can make is to use an outside source to help with social media marketing, SEO, and web design.  By working with professionals, you can trust that it will be done right , and you can spend your valuable time running your business.

The reality is that social media marketing is a powerful marketing tool and can be used to increase your business.  It is the marketing practice of using several social media websites to get information about your business out to more people on the web.  You can share updates, images, videos, and more with a much larger audience when you use social media marketing properly. Then your fans will share your information with their friends, engaging even more people who are likely to be interested in your product, service, or blog.

The process can be a like a full time job, because to be truly effective, social media marketing must be done on a consistent basis.  Setting up a fan page on Facebook and thinking that you are done with social media marketing is a mistake that too many business make.  One of the concepts in social media marketing is the ‘social’ part.  You actually need to post regularly, post interesting information, and interact with your readers and fans.
To be truly successful, it helps to have a plan in place and professionals to put the plan into action.  In your plan, you will want to include strategies for gaining website traffic, improving SEO, creating brand awareness, and communication with your web audiences.

There are so many angles that social media marketing can be worked from that it is imperative that you get help with this process.  Creating the right plan for your business success is going to help your business to grow.  This is just like working on any other marketing campaign.   It needs to be done carefully, with attention to detail, and help from trained experts, like those here at Bulletproof Digital, to ensure get all that you want from the process.

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