The social media playground is being run by the big kids now.
With SM playing an ever-larger role in consumer sight, companies are scurrying to install innovation to draw new users. Recent numbers tell the story: Tumblr, Instagram, and Pinterest, all one-time “small fry,” now draw 55 million, 50 million, and 12 million users, respectively. Pinterest now beats Twitter, Bing, Google non-organic traffic, and Bing in sheer volume. If SMM marketers aren’t members of these communities already, these numbers are sure to attract the top social media marketing companies who are out of touch.
This means that some of the seasoned veterans are losing ground. Facebook once averaged 9.25 external referrals a day, but since the advent of Google+, this number is down to 4.52—a 51 percent drop in volume. Critics of the new Facebook page format argue that this is not just because of Google’s release but customer dissatisfaction with the unwanted “timeline” Facebook foisted on members. [Read more…] about Google Becoming Competitive in Social Media