Facebook made waves when it launched search advertising for the first time this week. Facebook had been promising a unique departure from the search advertising mainstream, and it seems they delivered on that promise. Despite the anticipation, many were disappointed to find that the new advertising scheme is not all that much different from other forms of Facebook paid advertising, despite the fact that Facebook has updated the appearance of results and allows them to appear in the search bar.
AdWords has long been the standard for advertising, but Facebook promised to roll out easy-to-use ads that would dramatically increase market share for social media targets. Unfortunately, this turned out to be only half-right; Facebook users will certainly get to see sponsored ads, but the ultimate differences in AdWords and Facebook may tilt the scales in favor of Google.
Bulletproof Digital can help you decide on the best way to spend your advertising dollars with our social media marketing services. Talk to us today about which forms of advertising would be best for your business. [Read more…] about Facebook Marketing Not All That Different