Google caused a bit of a stir recently when they sent warnings alerting that “bad links” might lead to loss in rankings and traffic. Unfortunately, the warnings may have caused more problems than the links themselves.
In order to understand the confusion, here is an abbreviated and annotated timeline of Google’s messages and the responses they engendered among webmasters. [Read more…] about What You Need to Know About Google Link Warnings
Earlier this week, Matt Cutts talked about devaluing infographics. This is not surprising given Google’s stance on content and link issues. However, the statement set the world abuzz with speculation. We all know that spam analysis is not an exact science, so many are hoping Google will be unable to carry out its threat.
This is probably a vain hope. If your infographics are used to link to wonky sites, be prepared for Google to devalue you. However, this does not mean that you should toss infographics away altogether. You can still use them if you are careful to ensure that they are being used for the right purposes. [Read more…] about Your Infographics Can Still Count
The US Senate Committee on Commerce, Science & Transportation has asked major United States search engine operators to examine how moving services are using search results to try “bait-and-switch” tactics on potential victims.
The committee found that customers who use search engines to locate moving companies are often subjected to the same tactics: they are confronted with “soundalikes” for reputable moving companies that are actually brokerage firms that charge exorbitant fees to set up the move. Unaware and trusting the search results, many victims have been pulled in and charged hundreds or thousands of dollars more than necessary by these unscrupulous companies.
The Senate involved the search engine providers because these companies seemed to appear at the top of all search engines with alarming regularity, leading to the conclusion that the companies had found a way around the natural safeguards that existed to prevent spam and disreputable vendors from exploiting the search engines. [Read more…] about United States Senate Asks for Help From Web Communities
Face it–no one really likes link building. It is composed of a number of repetitive tasks that can become boring if you have a large-scale project to finish. While humanistic scaling works well as an approach strategy, there is always going to be one inescapable fact: You have to do the work. This means prospecting, searching, contact detail assembly, following up with writers, sending emails, and loads of copy, copy, copy. Wouldn’t it be great if there was a streamlined way to approach the more mundane aspects of this job?
It may be that there are. These tips will hope you scale your link-writing tasks to manageable proportions and might even get you out of the office in time to have a “real” life!
One option is to transfer this responsibility to a professional. An Bulletproof Digital expert can offer professional SEO link building services that will give you high-quality links to your content that you can incorporate into a strategic plan to build your website to its fullest marketing potential. [Read more…] about Tools to Speed Up Your Link Building
With updates like Panda and Penguin, search engine algorithms are entering a new era. Link building is still important, but the shift in focus to high-quality content has many webmasters scratching their heads. What used to seem so simple is now a complex arrangement of marketing strategies and few people seem to have simple answers as to how marketers should respond.
Using internal links in your blog posts and web sites is still good marketing strategy, but Google is coming down hard on what it sees as junk–in both links and website content. Some of the practices that have existed for a decade are now off-limits, such as reclaiming content from archaic sites and using existing links to pull traffic to your page. In order to be considered relevant and high-quality by Google, web sites must contain fresh, timely, and original content.
Content marketing is about more than just posting links. It is about sharing valuable content with potential clients, customers, and followers. If you are investing in professional content marketing, your Bulletproof Digital company should be focusing on goal-driven campaigns that incorporate links as only one part of your strategy. [Read more…] about TOFU Marketing Campaigns
If you think that linking to pages that link to you is purely a spam concept, think again. Second tier link building is a valid and useful concept if it is used correctly and you avoid the pitfalls that led so many websites to be punished for their “link wheel” approach when Google finally caught on to their tricks and decided to do something about link valuation.
In your Google Analytics, you should have a list of referrers that point back to your site. Some are more valuable than others. In fact, you could probably name a few that drive a great deal of business to your site. We can call them “contributors” to distinguish them from websites that refer business to you only occasionally.
Your contributors have every right to send you business, and you have every right to capitalize on it. How can you do this so that you do not trip alarms with the search engines that you are engaging in spam behavior? [Read more…] about Second Tier Link Building
