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Creating the Optimal Local Landing Page for Your Business

optimial landing page

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<a href=”/wp-content/uploads/2012/12/optimial-landing-page-infographic.jpg”><img src=”/wp-content/uploads/2012/12/optimial-landing-page-infographic.jpg” alt=”Creating the Optimal Local Landing Page for Your Business” width=”450″ border=”0″ /></a><br />Creating the Optimal Local Landing Page for Your Business:<a href=”/wp-content/uploads/2012/12/optimial-landing-page-infographic.jpg”>Creating the Optimal Local Landing Page for Your Business</a>

Do you know the difference between a local landing page and other types of web pages? If not, it is important that you learn the secrets to creating a great landing page that will attract local traffic and share your information with local customers.

What does a local landing page need to be successful in local SEO marketing? This infographic explains key points that a landing page must have to drive business to your website.

1) 92 percent of optimal landing pages have important contact information such as name, address, phone, and location. It is surprising how many local pages neglect to put this critical information in a prominent spot so that anyone who needs to can easily contact the company. While there may be good reasons to conceal direct contact information in a nationwide campaign, there is rarely any reason to do so on a local landing page.

2)59 percent have a phone contact in addition to email. Most local business have phone service during certain hours of the day. It is a good idea to provide a local phone number, since many people, especially older shoppers, appreciate being able to talk directly to the company.

3) 38 percent have a call to action. A call to action is a short piece of text that encourages customers to shop and buy locally with a particular vendor. This call to action should not be salesy but should encourage customers to buy by giving them a good reason and a clear course of action.
4) 46 percent have an easy-to-complete contact form. Contact forms should be minimal but should capture essential information: Name, phone and email can suffice in many cases.
5) 34 percent have a Google map. Google maps are some of the most underutilized resources in local web pages. A Google map is simple to install and shows customers exactly where a business is located. Many people use Google maps to determine the relative distance to businesses or to find landmarks that will guide them to the location.
6) 86 percent have product information. A local landing page is a great place to highlight your most important products as long as you do not make the page too crowded. The page should never have a catalog of products, but it is a good idea to highlight the type of goods or services your business offers.
7) 19 percent have testimonials. A short testimonial from a satisfied customer can drive customers toward your site quickly and establishes a sense of trust with your base. Customers like to know that others have used your services successfully.
8) 12 percent have trusted symbols of associated organizations. The Better Business Bureau, professional organizations and other groups offer logos that can be used if you are a member. These trusted symbols also build confidence with your customers.
9) 58 percent have staff photos. Staff photos help customers identify those who work in your organization and allow them to make a connection with them.

Interactive Formats & Responsive Design Infographic

Since at least three-fourths of the population consists of what is known as “visual learners,” it is important to consider the visual aspects of data presentation when creating a website. In simple terms, most people respond to a graphic far more readily that the written word. Reading long paragraphs is boring; looking at an exciting colorful infographic is much more fun.

Responsive Web Design Interactive Infographics

Responsive Web Design Interactive Infographic

This infographic deals with what is called “responsive design.”  In order to understand responsive design, it is necessary to go back to school—no, don’t worry, we won’t be there long!

Educators discovered many years ago that not every child learns in the same way.  They began to study how each individual learned, and they found that there were a number of different “learning styles.”  With this knowledge, teachers began to make lessons that covered the same material but delivered it in different ways.  This process is known as “differentiation” in educational settings and is used today to reach students of all learning types.

The same general idea can be applied to responsive design in website building.  It is important that website builders understand and respond to user needs.  In other words, website builders must go through the same process teachers went through years ago; recognize and change their practices based on the various needs of users.

Fortunately, designing responsible websites with interactive formats is not as difficult as keeping a roomful of third-graders quiet!  It simply requires analysis of what works for users and changes to incorporate those techniques.

A good example of this can be found with interactive forms.  Many websites feature forms for users to fill out so that the owner can capture visitor information for future contacts, mailing lists and other purposes.  However, many website owners or designers never consider how visitors respond to these forms and how many of them simply “click out” before filling out the form.

Think about your own experience.  How invested do you have to be before you are willing to spend your time filling out a website form?  For most people, the answer is that you have to be ready to buy.  Introducing a long form before that point in the sales funnel can drive away a lot of business from a website, and if the designer or owner does not study these results, he or she will never know how close the customer was to buying before turning to an easier-to-use website.

This situation is what is meant by a responsive design scenario.  A website owner or designer looking at the reality of visitor experience to the site could easily decide to move the form-filling process to a later point in the sales funnel and to replace it with an engaging, interactive module that builds a desire in the customer to purchase.  In this way, he or she is much more likely to fill out the form at the end and to ultimately make a purchase.

Bulletproof Digital can help you analyze your website and take advantage of interactive and responsive design.  Call us today for more information.

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