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What Are People Doing With Search Engines?

The “series of tubes” that we know as the Internet was once an unthinkable dream, but now that it’s here, the progress we’ve hit with it has accelerated society beyond the boundaries of “the where and how” in understanding our world. At Bulletproof Digital we’re always working to find the research that shows us where we’re going, and where we’ll likely be headed on the information highway.

Users of search engines rise by about 20% every year steadily. With computers becoming more available in more locations, exposure and usability of software making it easier to discover and utilize, search engines are becoming the primary way that people are figuring out the answers to questions they’re asking.

Queries about where to go on the Internet comprises one of the three most popular uses of search engines.

[Read more…] about What Are People Doing With Search Engines?

Too Much Information in the Age of SEO

It cannot be denied that we hit the information age not long ago, but some are debating if we’ve hit the age of too much information. Data can be described as basically anything, which means it feels like everything, which means trying to discover what you want to know about on the Internet can sometimes feel like searching for a needle in a haystack. Wouldn’t it be great if there was a hard working turbo information finder contraption that could help us get to the content we need with little or no fuss? Supposedly, this is what search engines are trying to do. With simple questions, they usually get the answers just right. But how do you direct them to find your business or blog?

Search engines have two jobs on the Internet; one is to sift through and catalog a zillion types of media, images, documents, pages, files, news, gossip, videos and anything else you can think of in the vast network of the world wide web. The other job search engines have is seeking answers to questions from users like you and I, and the search engine will do that by checking what it has gathered from its constant sifting, and offer up the most relevant findings it can offer.  When it gives you the findings, it will also order them in what the search engine (through following a complex set of algorithms and intricate mathematical equations) deems most useful to your query.

The search engine decides what is relevant by noticing what is the most popular on the web. It’s like a line outside of a store, if over 500 people are waiting outside for whatever’s inside, it must be good! It sounds simple, but seriously, it’s honestly a modern miracle. Great whirling machines as large as refrigerators all over the world hold tanks and tanks of information just waiting for someone to ask something.

With all these complicated information-finding networks in place,  if you’re going to run a business via the Internet, it’s a good idea to invest in the process of creating opportunities for search engines to notice your products or services. By learning, understanding and implementing certain factors that guide search engines toward your site, you are taking part in SEO or search engine optimization. Bulletproof Digital can boost your business by giving you the tools you need to find success.

United States Senate Asks for Help From Web Communities

The US Senate Committee on Commerce, Science & Transportation has asked major United States search engine operators to examine how moving services are using search results to try “bait-and-switch” tactics on potential victims.

The committee found that customers who use search engines to locate moving companies are often subjected to the same tactics:  they are confronted with “soundalikes” for reputable moving companies that are actually brokerage firms that charge exorbitant fees to set up the move.  Unaware and trusting the search results, many victims have been pulled in and charged hundreds or thousands of dollars more than necessary by these unscrupulous companies.

The Senate involved the search engine providers because these companies seemed to appear at the top of all search engines with alarming regularity, leading to the conclusion that the companies had found a way around the natural safeguards that existed to prevent spam and disreputable vendors from exploiting the search engines. [Read more…] about United States Senate Asks for Help From Web Communities

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