online
Key Trends in Online Reputation Management
Online Testing Essentials for Websites
Online Reputation Management Infographic
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<a href=”/wp-content/uploads/2012/12/online-e-reputation-management-infographic1.png”><img src=”/wp-content/uploads/2012/12/online-e-reputation-management-infographic1.png” alt=”Online Reputation Management Infographic” width=”450″ border=”0″ /></a><br />Online Reputation Management Infographic:<a href=”/wp-content/uploads/2012/12/online-e-reputation-management-infographic1.png”>Online Reputation Management Infographic</a>
Data Privacy Day is a big event in SEO circles. This infographic covers information on Data Privacy Day. This “holiday” is held annually every January 28th. Data Privacy Day has the goal of increasing awareness of privacy and protection of data issues with consumers, government agencies, officials, and other organizations.
It is vitally important that you manage your online reputation carefully. With the whole world on the web, a misstep in the area of reputation management can harm your business and your personal life. Here are a few facts about your online persona that you may not know:
- 56 percent of adults admit that they do not consider the consequences of their online activities.
- 14 percent of adults say they have experienced negative consequences from online activity.
- 21 percent of those experiencing negative consequences were fired from a job for something they did online.
- 16 percent lost the opportunity to get a job because of online activity.
- 16 percent lost their health insurance due to online activity.
- 14 percent lost their opportunity to go to a particular college.
- 15 percent were turned down for a mortgage due to online activity.
It is clear that what you do, say and post online can have an impact on your life, even long after you have forgotten it.
Because the Internet is not regulated, it is easy for people to post negative things about you, as well. These negative posts can come back to haunt you in a variety of ways. It is not only necessary to monitor your own online activity but also to monitor what others are saying about you online. This means strategies that identify possible negative material and deal with it in a way that neutralizes its effects if possible.
This may sound impossible. After all, the Internet is a big place and it is easy to get lost or to fail to find everything posted about you. The good news is that if you can find it, it is probably fairly easy for others to do so, so you can concentrate your efforts on those items. Conversely, if you cannot find it, it is probably harder for others to find as well, so may not be as important.
However, ignoring obvious negative online topics or posts is not an option. The way you choose to handle negative information can also have an impact on your online reputation. For example, you may find that you are tempted to respond negatively to a complaint or negative post. However, your negative reaction may make the problem worse instead of better. There are ways to handle negative publicity that can increase others’ respect for you; there are also ways to handle it that may cause others to perceive you even more negatively.
Your online reputation is important and you cannot leave the results to chance. If you need professional help with your business or personal online reputation management, please contact Bulletproof Digital to learn how we can help.
How Online Content Marketing Affects Your Business
What is Behind Your Mobile App?
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<a href=”/wp-content/uploads/2012/12/website-mobile-app-infographic.png”><img src=”/wp-content/uploads/2012/12/website-mobile-app-infographic.png” alt=”Expanding Local Search For Your Business” width=”450″ border=”0″ /></a><br />Expanding Local Search For Your Business:<a href=”/wp-content/uploads/2012/12/website-mobile-app-infographic.png”>Expanding Local Search For Your Business</a>
Everyone, it seems, is interested in mobile apps. However, few people have a true understanding of the impact of these apps or how they work to promote a business, brand, product or individual. It is important to have a basic understanding of the scope of mobile apps so that you will understand how they can work for your business. Venturing into the mobile app field without this understanding can spell disaster and wasted advertising budget.
This infographic discusses interesting facts about mobile apps. Here are a few:
- 60 percent of apps have never been downloaded. People create apps every day that are not marketed properly, so many of them never receive the recognition they deserve. In many cases, users are not even aware that the app exists.
- It would take over $1 million to purchase every app available. There are too many apps available to buy them all, so consumers must make decisions based on the perceived value of various apps, especially apps that are not offered for free.
- Almost $6 billion is spent in mobile app advertising. This number is predicted to soar in the next few years as marketers become more aware of the power of apps. Even now apps represent one of the biggest marketing spends of any type of advertising.
- Facebook’s app has been downloaded almost two million times, making it one of the most popular apps on the planet. While you may not reach Facebook’s popularity, you can utilize the company’s platform for other forms of advertising through social media campaigns.
- The top 5 app developers spend over $50,000 in the first two weeks of their ad campaigns. The “big boys and girls” do not hesitate to market their apps or to spend money to ensure customers find them. They know that a new app will generate interest that will last long after the initial campaign and take advantage of this window of opportunity to place that app squarely in the public eye. Of course, they also continue marketing after the initial introduction, although not usually at the same level of intensity as during the first few weeks of a campaign.
The most popular categories of apps are:
- Games—17 percent
- Education—10 percent
- Entertainment—10 percent
- Books—9 percent
- Lifestyle—9 percent
- Other—40 percent
For the most part, business marketing lies in the 40 percent “other” range. About half of all apps are given free of charge, and about half have a minimal cost. Customers do not mind paying a small fee for an app they find useful, but they balk at paying for apps that are offered for free in similar versions. Charging for a common app can backfire and cause customers to go to your competitors who are offering these apps free of charge.
The experts at Bulletproof Digital can help you understand apps and how they can benefit your overall marketing strategy. Contact Bulletproof Digital today to find out how we can help you use apps to market your business and create brand recognition and loyalty for your product or service.
