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Search Engine Optimization

Google Changes Algorithm to Include More Domains

The chatter about Google’s recent algorithm update might have been apocryphal, but the company finally confirmed that it has indeed made changes meant to allow for more domain results in its SERPs.  The changes were initially confirmed when spam fighter Matt Cutts tweeted:

“Just fyi, we rolled out a small algo change this week that improves the diversity of search results in terms of different domains returned.”

From this seemingly simple explanation, a host of question have arisen as to exactly what the algorithm change means for Google users and SEO managers in particular. [Read more…] about Google Changes Algorithm to Include More Domains

Google Algorithm Updates for Penguin

Just talking about Penguin updates gives some people a frightened look these days, ever since the one-two shot with Panda and Penguin updates in 2011 and 2012.  Nobody knows for sure exactly which algorithms Google changed, but the effects are clear for anyone who cares to look.  Like Pluto, we establish the existence of Penguin’s new algorithms not because we have seen them but because of the effect on the “orbits” of certain types of sites.  Study the sites that were slapped by Penguin and you have the basis for the new algorithm, right?

To a certain extent, this is true.  We know that Penguin targets websites that have overused anchor text or overused sitewide links.  On the other hand, there are things about Penguin that remain undiscovered.  How does it value content?  Does it have the capability to recognize semantic relationships?  These questions are still being bandied about.  In the meantime, there are things you can do to Penguin-proof your website. [Read more…] about Google Algorithm Updates for Penguin

Fix Those Broken Links with Creative Tips

Jon Cooper of SEO Book has some creative tips for how you can use blogrolls to fix broken links.

We are all aware of those pesky 404 error messages, but often we are not sure of an easy, global way to fix the problem.  For very large websites, moving through each page searching for broken links is not a palatable option.  Instead, try Jon’s tips for removing 404s from your website and find out how easy it can be to clean up your pages.

Bulletproof Digital has dozens of ways that you can perk up your web presence through the creative use of online marketing for small business strategies.  Talk to us about website design and development and all your other marketing needs. [Read more…] about Fix Those Broken Links with Creative Tips

Escaping the Panda Havoc

The Panda is loose and creating havoc.  On February 25, 2011, Google released its version of the anti-content-farm software that went on to take out legitimate websites, as well.  Webmasters have been scrambling to fix problems associated with duplicate content and other issues raised by the Panda release.

However, Google provided guidance to those who have been caught in the Panda problem.  Here is specific guidance on these issues for e-commerce websites, distilled from Google’s instructions.

If you are looking for the best link building services or help with fixing website problems, talk to Bulletproof Digital.  We can help you identify and correct issues that have lowered your search engine rankings. [Read more…] about Escaping the Panda Havoc

The SEO Break Down

Yes, it is true that in order to have a website that will work for you, you have to utilize smart SEO, excellent web design, local search marketing, link building, and social media marketing.  In fact, there is so much that you need to do in order to have a successful website that it can start to feel overwhelming for the average do-it-yourselfer.

The reality is that a website doesn’t have to be DIY.  Yes, website design has grown by leaps and bounds, making it easier than ever to create the site you want, but there are still so many things you need to know and take into consideration.  The good news is that there are smart and professional web designers out there to help you, and the prices are only getting more reasonable.  Working with skilled and trained professionals, like those at Bulletproof Digital, can help you create the perfect website that will help you to grow your business.

Saying that a website doesn’t have to be DIY really isn’t saying enough.  If you want to have a professional web site, that uses the right keywords, that offers excellent SEO, and helps expand your business, you need professional web design help.  That is all there is to it.

SEO is serious business and it is complicated.  There are a lot of small factors that need to be taken into consideration when building a website.  When it comes to getting the higher SEO rankings there is much to consider, Google alone has over 200 factors that play into how they rank your website.  Here is a listing of just some of the pieces that your website needs to hold in order to get high rankings:

  • Quality Content
  • HTML Coding
  • Site Layout
  • Social Media Marketing
  • Personal Connection
  • Easy to Navigate
  • Links
  • Keywords
  • Domain Authority
  • and much more..

The above is a listing of the things that you want to have on your site, but there are also many violations and blocks that can hinder your site, push you down in the search engine rankings, and even get you banned from the search engine completely.  Things to watch out for are issues like:

  • Keyword Stuffing
  • Only Paid Links
  • Spam
  • Cloaking

This might seem confusing, or like too much information, but the good news is that you don’t have to worry about all of these pieces when you work with professionals like you will find at Bulletproof Digital. Marketing your business online has never been more important than it is right now and you don’t have to do it alone.

What Exactly is SEO

Unless you have been hiding under a rock for the last five years, you’ve probably heard the term SEO thrown around a lot in reference to creating website traffic. SEO, which stands for search engine optimization, is the process of optimizing your website in order to bring traffic to you.  When done properly, SEO should help your website to be in the top rankings for searches conducted using relevant search keywords. Of course, successful SEO isn’t as simple as it may seem.

You see, unless someone specifically knows the name of your business, they will not be typing “Frank’s Tires” into the search engine.  They don’t have any idea “Frank’s Tires” is a business that they could call to fix their flat tire.  This potential customer is going to use a keyword to help them locate quality websites connected to what they are searching for.

So, if customer X is looking for a flat tire repair service, they may search for “flat tire repair” with their location.
What all of this means is that you need your website to pop up when they search for those ‘keywords‘.  You need to make sure that your website is deemed relevant to the average web surfer, which is a decision that the search engines make.

There are really four factors that make up essential SEO and each of these four categories can be broken down further into sub-categories.  The four main categories that need you need to be aware of are: on-page ranking issues, off-page ranking issues, violations, and blocking.  You cannot expect only to think about one or two of these categories. And there’s no single tried-and-true way to conquer the SEO pyramid.

Creating a successful SEO strategy requires a careful process of combining these factors, getting them to work together, and ensuring that they are high quality.  If you have a thousand links on your site, this can boost your rankings, but if none of them actually work, this could count against you.  When it comes to your website, you don’t want to make mistakes that could cost you business.

Working with a company that can create the perfect SEO combination is going to be important to helping you grow.  You don’t have to look any further than Bulletproof Digital to find that perfect balance between good SEO and being a dependable resource online.

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