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Fix Those Broken Links with Creative Tips

Jon Cooper of SEO Book has some creative tips for how you can use blogrolls to fix broken links.

We are all aware of those pesky 404 error messages, but often we are not sure of an easy, global way to fix the problem.  For very large websites, moving through each page searching for broken links is not a palatable option.  Instead, try Jon’s tips for removing 404s from your website and find out how easy it can be to clean up your pages.

Bulletproof Digital has dozens of ways that you can perk up your web presence through the creative use of online marketing for small business strategies.  Talk to us about website design and development and all your other marketing needs. [Read more…] about Fix Those Broken Links with Creative Tips

Facebook Marketing Not All That Different

Facebook made waves when it launched search advertising for the first time this week.  Facebook had been promising a unique departure from the search advertising mainstream, and it seems they delivered on that promise.  Despite the anticipation, many were disappointed to find that the new advertising scheme is not all that much different from other forms of Facebook paid advertising, despite the fact that Facebook has updated the appearance of results and allows them to appear in the search bar.

AdWords has long been the standard for advertising, but Facebook promised to roll out easy-to-use ads that would dramatically increase market share for social media targets.  Unfortunately, this turned out to be only half-right; Facebook users will certainly get to see sponsored ads, but the ultimate differences in AdWords and Facebook may tilt the scales in favor of Google.

Bulletproof Digital can help you decide on the best way to spend your advertising dollars with our social media marketing services.  Talk to us today about which forms of advertising would be best for your business. [Read more…] about Facebook Marketing Not All That Different

Escaping the Panda Havoc

The Panda is loose and creating havoc.  On February 25, 2011, Google released its version of the anti-content-farm software that went on to take out legitimate websites, as well.  Webmasters have been scrambling to fix problems associated with duplicate content and other issues raised by the Panda release.

However, Google provided guidance to those who have been caught in the Panda problem.  Here is specific guidance on these issues for e-commerce websites, distilled from Google’s instructions.

If you are looking for the best link building services or help with fixing website problems, talk to Bulletproof Digital.  We can help you identify and correct issues that have lowered your search engine rankings. [Read more…] about Escaping the Panda Havoc

Adding Authorship Tagging and Images Requires Proper Markup

Google has long supported the ability for authors to add authorship tagging to web pages to aid in author recognition and add interest to your search results.  Unfortunately, website managers do not always use this feature to its full ability. Only one out of five results have an authorship image.  How can you ensure that you are part of this twenty percent?

David Harry has published his findings on the significance of markup in author recognition.  He found that even though some of the pages were not using proper markup techniques, they were still being shown with authorship images.  How can this happen? [Read more…] about Adding Authorship Tagging and Images Requires Proper Markup

Why You Need Local SEO

Unless you sell products only online, you need to have all of your Internet marketing focused on your local area.  This is going to help more clients find you and make all of your marketing efforts totally worth it.  It really doesn’t matter what type of business you run.  People use the Internet to search for everything; it has totally taken the place of the phone book for the majority of consumers.  If your information isn’t listed, or doesn’t pop up easily, then you are missing the majority of your target demographic.

Think about it for a minute.  When you are looking for a service in your local area, what is it that you type into your search engine of choice?  If you want an auto repair shop, you are likely to type in ‘auto repair shop’ and the name of your town or neighborhood.  This is going to bring you all of the options for auto repair shops in your local area.
Part of the process of making this work is in using the right keywords for your website.  The name of your shop might be Ken Repairs, but that doesn’t say anything about what you do.  And someone looking for auto repair isn’t going to know to look for Ken Repairs.  You want to make sure that the keywords on your website match what people are going to be searching for.

Confused?  It is a complicated process and it isn’t something that everyone is going to be able to figure out.  In fact, the best web designers and web design companies work hard to stay on top of SEO changes and how to keep your website at the top of search engine results.  Working with trained and skilled professionals, like the people at Orange County SEO, is going to ensure that your website is created to make local SEO work for you.

When local SEO is done right, you will be able to see the increase in your business almost immediately. There are tons of variables and localization elements you need to have in place. The bottom line is that marketing online is going to bring you more business, but only if you do it correctly.  Having a website that meets all of your business needs take time, work, and effort.

You need to spend your time focusing on running your business, not building a website and worrying about local SEO marketing.  When you want to take advantage of all the Internet can offer your business, it can make a big difference to work with a respected company like Bulletproof Digital.

Web Design From The Ground Up

Think about one of your favorite websites. What is it that you like about that site? Is it easy to use?  It is set up in a visually pleasing way? Is it interactive and interesting? How did you find this site?

When you see an attractive and successful website, there is likely a professional web designer behind the work.  You see, creating a successful website isn’t a simple process. It actually takes a lot of work and you’ve got to understand some Internet marketing principles that not everyone is aware of.

There are many web site services out there helping more and more average Internet users figure out how to create beautiful sites, but what these web site services lack is the ability to teach the more in-depth skills that are needed to make these sites truly successful. Web designers are in the business of creating successful websites, and they train and work hard to develop these skills.

Some of the important pieces that go into successful creation of a website are things like SEO, social media marketing, link building, and web design that incorporates intuitive use standards.  But what you might not realize is that there are right ways and wrong ways to do all of these things.

Web content is an important part of your website.  Content is the text, the actual words that people read when they visit your site.  These words need to be well written and concise.  If you have too much information on each page, people just won’t read it.  You might be thinking that pages of writing will help you with SEO because of keywords, but this isn’t the way to use keywords successfully.

The content on your site should also have pictures and interesting, topic-related images for viewers to look at.  Often, people will be drawn to your site by an image that they come across.  This is another area where you need to be careful.  You don’t want a site overflowing with images.  They should be relevant and topical.

You also need to look at how easy the navigation of your website will be for users.  Is it clear how to get more information?  How do the site pages flow together?  Is it intuitive or confusing?  If you didn’t know anything about your business or services would the website still make sense?  These might seem like obvious questions, but you might be surprised how many home grown websites don’t pay attention to these simple steps.  There is more to website development than just SEO, online marketing, and social media, and Bulletproof Digital is prepared to help.

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