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Archives for October 2012

Retweets Can Happen With the Right Approach

Having their content retweeted is a rush for most people.  It speaks to our human need to be recognized and have our words or images shared.  However, many people have begun to realize that Twitter can be a powerful tool for marketing, so they try to manage tweets and retweets with a goal in mind.

Bulletproof Digital can help you manage all your social media marketing and other forms of internet marketing with viable and useful guidance that will have your content bringing in customers from all over the internet.

You can get retweeted more often by following some simple tips, listed here. [Read more…] about Retweets Can Happen With the Right Approach

Email Drives Sales, Not Social Media

With all the emphasis on social media marketing (SMM) and its place in the marketing world, there are those who will probably clutch their heads and howl if they are told that social media is not the driving force behind sales.  However, a new study from Forrester called “The Purchase Path of Online Buyers in 2012” says just that.  Instead of social media, the report found that the most effective tools driving sales are email marketing and search marketing.  Imagine the chaos that will ensue when this news hits the social media gurus!

This Can’t Be True, Can It?

There has been so much hype about social media that many people just will not believe this statement without hard numbers.  Forrester has thoughtfully put those together.

For repeat customers who bought with one touchpoint event, 13 percent were brought in by email marketing.  Another 20 percent were lured by direct website visits.  Even for two or more touchpoint visitors, 17 percent cited email as the originating factor of their visit.  For new customers, paid search mattered most in terms of initial draw.

You will notice that social media did not rank in the top of these numbers.  In fact, social media are not meaningful sales drivers according to the Forrester study. [Read more…] about Email Drives Sales, Not Social Media

Remember The Human Element At Google

The release of Google’s Panda algorithm update had webmaster scrambling to comply with robot-driven search parameters.  However, those same webmasters have tended to forget the human factor:  Google uses a human search quality rating system to contribute to web page ratings.  While the bots handle the majority of the work, Google’s humans have also been given a new project:  identify and rate individual landing pages for quality.

Bulletproof Digital can help you get your website “up to speed” with landing page optimization services that will have your web site Google-compliant so that your users can find you quickly. [Read more…] about Remember The Human Element At Google

Questions to Ask About Optimizing Content

Have you ever wondered why it is so important to optimize content?  Of course, we all know we want our web pages to do well, but have you thought about what really goes into making a great webpage?  Unfortunately, many webmasters and web site owners never really thing about why they are told to optimize, so the process holds little value for them.

Orange County SEO has a highly trained team of experts ready to help you with your website.  Our landing page optimization service will ensure that your website is well optimized for Google’s algorithm.  We will help you make your website functional and reachable for your clients and help you devise ways to get people looking at and talking about your content.

Here are some questions you must ask as you begin optimizing your content to get the best performance out of your website. [Read more…] about Questions to Ask About Optimizing Content

Don’t Panic At Ratings Drop

A drop in ranking can paralyze the most intrepid internet marketer.  After all, if you are not at the top of the list on Google, Bing, or Yahoo, you are missing out on a large share of the market.  Unfortunately, this sometimes happens to even the best of internet marketers, and all too often clients simply do not understand the complex factors that lead to this type of drop.

However, it is not wise to panic when this happens.  Instead of going off the deep end, try working with some tips from Julie Joyce at SEO Chicks.

Bulletproof Digital can give your website what it needs to function in today’s changing internet marketing world.  Our search engine optimization (SEO) team can help you determine why your internet traffic is at its current level and what you need to do to improve it. [Read more…] about Don’t Panic At Ratings Drop

New AdWords Feature Allows Advertisers to Share Budgets

Much to the delight of some advertisers, Google’s AdWords has released a new feature that allows them to share their budgets across multiple campaigns.  Marketers can now reallocate budgetary funds at their own discretion, based on volume of sales across multiple channels.

This new “Shared library” feature resides in the section under Budgets and can be accessed easily through AdWords dashboard.  It recounts beginning at the time of use, so if you start the program in the middle of a work day, it proceeds as if nothing had been spent the day before.
Bulletproof Digital can give you all the help you need managing your advertising dollars effectively.  With our SEO services in Orange County, you will find that your advertising dollars bring you more business than you thought possible. [Read more…] about New AdWords Feature Allows Advertisers to Share Budgets

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