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Internet Marking and Your Business

Any business owner needs to have an online presence. The best way to do this is with internet marketing. The best way to use internet marketing to your advantage is to work with professionals, like Bulletproof Digital, but even when you have professionals help you create internet marketing you want to know a little bit about what is going to work and what won’t.

Internet marketing is the process of promoting your services on the Internet. This means through your website, emails, and other means of marketing online. Different pieces of Internet marketing can be done through SEO, or search engine optimization, banner advertisements, mail blasts, and mobile advertising.

Since there are so many ways of using Internet marketing for your business, it is important to track what works and what doesn’t. If a marketing tactic doesn’t work, then stop using it and try something else. Approach Internet marketing like you would any other marketing tactic. Plan it out, be smart, and use what works. [Read more…] about Internet Marking and Your Business

Filed Under: Blog, Search Engine Marketing, Search Engine Optimization Tagged With: business marketing, internet marketing, orange county seo, seoc

What Can Go Wrong with Search Engine Technology?

In previous topics, we’ve defined search engine bots as these tiny and awesome secretaries of artificial intelligence, complete with beehive hairdos and pointy-edged glasses. These tiny secretary robots scour the web following the massive flotsam and jetsam of collected content in huge vats of data. From their tireless and spookily exacting meticulousness, they file and store the information until it’s “called up” by a person who has just typed something like “woolen sock knitting guide” into a search field on a search engine somewhere in a house across the planet. In less than two shakes of a lamb’s tail, the information is provided to the user, and woolen sock knitting ensues.

Of course, there are many common mistakes that website owners make, that confuse the process.

Link structures on a site that aren’t made well can stop a search engine from being able to reach the full content of a site. Another glitch is programming that accidentally fools a search engine into thinking that indexing the content is superfluous.

It is not uncommon for the mini secretary robots to be given unclear or garbled directives, so that they are left wandering around the Internet aimless, not busily filing information like they should be doing.

[Read more…] about What Can Go Wrong with Search Engine Technology?

Filed Under: Blog, Search Engine Marketing Tagged With: how the internet works, orange county seo, search engine technology

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