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google algorithm updates

Bending to the Winds of Google Change

According to Matt Cutts, we will all be “jarring and julting for a while” as Google continues to update its SEO standards. Rank may be the holy grail of SEO development, but it continues to be just as elusive as Arthur’s golden cup for many.  Even if we do find it, there is no guarantee we can keep it.

In this arena, it pays to extract value from every single click.   Clicks become visitors, visitors become customers, and customers become loyal patrons.  By optimizing our online advertising strategy, we put work in on the front end to achieve the eventual rewards. [Read more…] about Bending to the Winds of Google Change

Google Algorithm Updates for Penguin

Just talking about Penguin updates gives some people a frightened look these days, ever since the one-two shot with Panda and Penguin updates in 2011 and 2012.  Nobody knows for sure exactly which algorithms Google changed, but the effects are clear for anyone who cares to look.  Like Pluto, we establish the existence of Penguin’s new algorithms not because we have seen them but because of the effect on the “orbits” of certain types of sites.  Study the sites that were slapped by Penguin and you have the basis for the new algorithm, right?

To a certain extent, this is true.  We know that Penguin targets websites that have overused anchor text or overused sitewide links.  On the other hand, there are things about Penguin that remain undiscovered.  How does it value content?  Does it have the capability to recognize semantic relationships?  These questions are still being bandied about.  In the meantime, there are things you can do to Penguin-proof your website. [Read more…] about Google Algorithm Updates for Penguin

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