According to Matt Cutts, we will all be “jarring and julting for a while” as Google continues to update its SEO standards. Rank may be the holy grail of SEO development, but it continues to be just as elusive as Arthur’s golden cup for many. Even if we do find it, there is no guarantee we can keep it.
In this arena, it pays to extract value from every single click. Clicks become visitors, visitors become customers, and customers become loyal patrons. By optimizing our online advertising strategy, we put work in on the front end to achieve the eventual rewards. [Read more…] about Bending to the Winds of Google Change
