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Search Engine Marketing

Good Links vs. Bad Links: What is the Difference?

One thing that a good SEO firm in Orange County understands is links.  Unfortunately, some SEO marketing has focused on volume instead of quality in links, and this means that there are some very poor linking strategies out there that Penguin and Panda have recently targeted.  Understanding negative SEO can help you be a better link creator and avoid the pitfalls of bad linkage.

Bulletproof Digital can help you with SEO link building services that take advantage of all types of “good” SEO strategies to keep your web pages clean.

Basically, there are three types of links that an SEO manager can create:  links that are good, links that are bad, and links that are ignored.  Many links fall into the latter category; they neither help nor hurt your marketing strategy because search engines pretend they do not exist. [Read more…] about Good Links vs. Bad Links: What is the Difference?

Escaping the Panda Havoc

The Panda is loose and creating havoc.  On February 25, 2011, Google released its version of the anti-content-farm software that went on to take out legitimate websites, as well.  Webmasters have been scrambling to fix problems associated with duplicate content and other issues raised by the Panda release.

However, Google provided guidance to those who have been caught in the Panda problem.  Here is specific guidance on these issues for e-commerce websites, distilled from Google’s instructions.

If you are looking for the best link building services or help with fixing website problems, talk to Bulletproof Digital.  We can help you identify and correct issues that have lowered your search engine rankings. [Read more…] about Escaping the Panda Havoc

Adding Authorship Tagging and Images Requires Proper Markup

Google has long supported the ability for authors to add authorship tagging to web pages to aid in author recognition and add interest to your search results.  Unfortunately, website managers do not always use this feature to its full ability. Only one out of five results have an authorship image.  How can you ensure that you are part of this twenty percent?

David Harry has published his findings on the significance of markup in author recognition.  He found that even though some of the pages were not using proper markup techniques, they were still being shown with authorship images.  How can this happen? [Read more…] about Adding Authorship Tagging and Images Requires Proper Markup

awards recognition