Landing pages are what your visitors see when they visit your site. They are your ambassadors to the public and as such should be at their very best. Good landing pages draw customers in, while bad ones can send them running.
There are many components to a good landing page, and combining information about landing pages into infographics makes it easier to understand the components at a glance.
Here are the 12 important points from this infographic:
- Use only one page per source. Mixing too much information makes a landing page “busy” and throws potential customers off.
- Use A/B testing. Do not assume your page works well; test it for yourself.
- Be sure your ad message matches your ad. Nothing is more frustrating for customers than to land on a page that has little or nothing to do with the link they clicked.
- Consider context of use. Rather than static images, upload videos or pictures of your product in use.
- Use videos to increase conversion. People tend to trust videos of the product more because they can actually see it being used.
- Use directional cues. Point to your call to action with visual cues such as arrows or other symbols.
- Consider the balance of data vs. conversion. The longer and more personal your data entry forms, the more customers drop out. Do you really need all that information or is there a better way to obtain it? One way to avoid the red-tape syndrome is to get information in stages as customers perform more intensive activities. Casual visitors can fill out one form while buyers fill out additional information.
- Edit ruthlessly. Do not be afraid to tear out worthless or non-working parts of your page and replace them with better content. If you are unsure about your content, consult an expert for copywriting assistance.
- Enable social sharing. Putting up Facebook pages, Pinterest boards, LinkedIn profiles, and Twitter buttons give you instant–and free–advertising. Social media is quickly becoming a huge marketing strategy so take advantage of these platforms and their ability to reach millions of potential customers.
- Create trust with social proof. People believe testimonials from other satisfied customers.
- Remember that one page has one purpose. If you need another page for a different aspect of your product or a different product altogether, create it–do not try to cram too much into one page. This helps keep visitors focused on the end goal—conversion.
- Do not forget post-conversion marketing. Invite clients to join you on Facebook, tell their friends for a discount, and offer other post-conversion opportunities. This is key to generating return visits and building brand loyalty.
The experts at Bulletproof Digital can help you optimize your landing pages to give you the best possible results for your business’s website. Contact Bulletproof Digital today to find out how we can help you build great landing pages to promote your business and turn your browsers into paying customers.
